Last night I appeared on the conservative TV talk show The O'Reilly Factor, ostensibly to talk about political blogs and the impact they are having on the American political process.
Or so I was told by the two producers for the show who spent over an hour pre-interviewing me. Unbeknownst to me, however, the show turned out to be a total set-up job in which host Bill O'Reilly and guest Jed Babbin spent the entire time attacking the web site Media Matters for having posted commentary in the past critical of them both.
If you're interested in how shows like the O'Reilly Factor work, then let me explain how the ambush against Media Matters -- and against political blogs in general -- came about.
I got a call yesterday morning from Rob Manaco, a producer with the O'Reilly Factor. He said they were interested in having me appear on a segment they were preparing on political blogs -- what makes some of them credible and influential and others not, and how they were changing the political process. Monaco told me that I didn't need to mention any non-credible or "loony" political blogs by name, since neither the show nor the producers were interested in slandering anyone.
Fine, I said. For one thing, it seemed like a good opportunity to showcase my new book and discuss the important ways that blogging is already transforming politics. Having seen the O'Reilly Factor once or twice in the past, I assumed that O'Reilly would try to spin the dicussion to imply that conservative blogs were more reliable and influential, but I could deal with that. I was actually eager to discuss how blogging was going to be as transformative of political campiagning as the advent of television was 50 years ago.
Then I got a second call -- this time from Monaco's boss, Ron Mitchell. He said he was concerned that the segment might not be "juicy" enough as presently conceived, and would I be willing to talk about some of the loony ideas being circulated by some of the more conspiratorial-minded bloggers. No names, he assured me. Just mention some of the unreliable political comments you can find online.
That still seemed fine with me -- I mean, the O'Reilly Factor isn't the only show that depends upon controversy and polemic for its ratings -- so I said sure.
But I told Mitchell: "Look, if you're hoping I'm going to trash political blogs as harmful to the country, forget it. Because I think they're the best thing to happen to American politics since ... well, since the advent of the TV talk show. They encourage public participation in the democratic process."
"Perfect," said Mitchell. "That's exactly what we want."
And then they did the old bait-and-switch.
There I was, sitting in the remote studio location, and as our segment goes on, I hear the following over my earpiece:
O'Reilly: "Tonight: political smear sites! They operate on both sides of the political spectrum. There are no rules. These people will do and say pretty much anything to harm people with whom they disagree politically."
Whereupon O'Reilly and the other guest, conservative commentator Jed Babbin, begin complaining about the so-called smear attacks each claims to have received from Media Matters. The whole segment, as it turned out, was devoted to slamming Media Matters for having published material critical of the two.
Nonetheless, I did manage to get one half-way smart comment in:
KLINE: "Let's not be babies about the partisanship. The kind of partisanship that you're seeing on the Web with these blogs, yes, some of it is vicious, some of it is just loony. But it's not all that different than what used to go on in the media before the advent of corporate media. I mean, most people before World War II grew up with 10, 15, 20 newspapers, all with different points of view. And what's interesting about those times, and I think we're going back to those times with a very partisan media, is that the electorate was much more engaged, and people were much more involved in the democratic process."
To which O'Reilly replied thusly:
O'REILLY: "Absolutely valid, excellent point. But here's the problem: these people are so vicious, and they -- the media is so corrupt in taking their uncorroborated, as Mr. Babbin pointed out -- defamation that most people now won't run for office, sir. They won't do television and radio commentary. They won't put the -- when we had to book this segment, I couldn't get people to come on and say what you guys are saying, because they were afraid that Media Matters would go after them. They -- I couldn't -- I had people turn down this segment -- a bunch of them -- what are you, crazy? I'm going to criticize these assassins? They'll come after me. And that's a chilling effect."
Which, as I found out today, is not exactly true.
According to this report, conservative Powerline blogger John Hinderaker (”Hindrocket”) told readers that his partner Paul Mirengoff would be appearing on last night’s O’Reilly segment about bloggers:
Paul will be interviewed on the O’Reilly Factor tonight. It should be a fun conversation, and I’d encourage our readers to tune in.
But later in the day, Mirengoff posted an update, saying that O’Reilly had chosen to go with someone else:
I won’t be appearing on the Factor after all. They’ve decided to take the segment in a different direction.
Anyway, I have two regrets about my appearance. First, not being familiar with Media Matters, I could not defend them or refute O'Reilly's and Babbin's accusations. And second, I wish I had managed to tell O'Reilly that, given his national forum and his audience of millions, he was just being a baby for whining about being criticized by bloggers.
Postcript: When I got back to my office after the show, I had a voice mail from O'Reilly Factor producer Rob Monaco:
MONACO: "We just wanted to thank you for appearing on the show. I realize the segment didn't turn out exactly the way we had discussed, but we think you did a great job. And Bill was very pleased."
I'll bet.
UPDATE:
To all those who have taken me out to the woodshed for a good whacking, thanks for your comments. You're right, of course, that I should have known about Media Matters and should have done a better job on the O'Reilly show.
By way of context (not excuse), I want to point out that my research on this book over the last year has been focused on the ways in which blogs are changing politics. When I interviewed Markos at DailyKos, or former Howard Dean campaign manager Joe Trippi, or one of the earliest online democracy activists Jon Lebkowsky, or other left and conservative bloggers, my focus was NOT on their respective messages or viewpoints but rather on the ways in which they have been able to achieve political influence, mobilize citizens, organize grassroots activists, raise funds for campaigns, and reshape the way campaigning is conducted.
I looked at their strengths -- e.g., their ability to cement the all-important activist core. And I looked at the weaknesses of political blogs -- e.g., their inability to date to reach across the red state-blue state divide and decisively influence the undecided middle voters.
So it was much less important to me to follow closely the specific political messages and back-and-forth debates between left and right media and/or bloggers. I was more concerned with the overall effects of blogging on the political process itself.
And I certainly never claimed to be an expert on blogging. I only claim to have written a book that offers a snapshot look at an evolving phenomenon and that hopefully provides some interesting food for thought about where it all may be heading. (More on that in a second.)
In retrospect, of course, I should have assumed that O'Reilly would use his show to attack particular opponents, and then spent an hour or two researching who those bloggers might be so I could be better prepared for whatever came my way.
One point about O'Reilly that I want to reiterate (again!): Of course I know who he is and what his shtick is. Like most thoughtful Americans, though, I simply can't stand to watch his show. I am in awe of those of you who have the stomach to watch him regularly.
In any event, that's my self-criticism. If I were pleading in a court of law about not being prepared to defend Media Matters, I would plead "guilty -- with an explanation, your honor."
If any of you feel my performance on the O'Reilly Factor disqualifies me as anyone worth reading, I understand and thank you for dropping by.
Meanwhile, I invite the rest of you to join in a discussion of where political blogging may be heading and what larger effects it may have on the democratic process.
To kick-start that discussion, I offer the following "6 Predictions for the Future of Political Blogging."
I look forward to a (ahem) lively discussion.